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March 26, 2008

Lowe’s launches major spring promotion

Lowe’s launched what may be its most ambitious spring marketing campaign ever, The New York Times reported. The promotional push includes an online interactive area where users can visit the make-believe town of Sunnyville and engage in typical spring pursuits. The Web site is also offering spring-theme cell phone ring tones.

-- Sarah

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Comments

Man, that is just pathetic. That's supposed to get people to garden?

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