Gift, home accent market shows strong growth

The market for gifts and home accents reached $65.2 billion in 2007, according to a new study conducted by Unity Marketing. Overall, the market grew 72% from 2002, rising from $37.9 billion five years ago.

One notable change uncovered by the study is how often shoppers are turning to the Internet to purchase gifts and home accents. In 2007, online retail sites were the second most important shopping venue, trailing only discount department stores. Fewer shoppers are turning to specialty gift and card stores for their purchases. In 2007, specialty stores accounted for 7% of overall giftware sales. The number of specialty gift shops has declined 21% in the past 5 years.

-- Sarah

Comments

[Ami]

Yes, I too love to shop for home decors & also for gifts for my dear ones.