You’ve got to hand it to Tom Tuton and all the good folks at Athens Stonecasting Inc. Adding a pair of sturdy works gloves to each order of the company’s ornamental concrete products is a thoughtful — and prudent — gesture.
In this age of add-on sales — “would you like fries with that?” — it’s not uncommon to turn an item into an ensemble. In fact, that’s standard procedure in most buyer/seller settings. But to throw in a practical/useful/durable item on top of a purchase — at no perceived cost — leaves the customer feeling special and probably happy that she chose you as her source for things garden.
Sometimes the concept of “value added” is best expressed with the simplest of acts. Certainly, Athens Stonecasting has beautiful, lasting statuary and other decorative concrete items. Just as certainly, beautiful, lasting statuary and other decorative concrete items are difficult to maneuver around the yard. Tossing in a pair of gloves helps in that endeavor, BIG TIME. Plus, it shows the customer that you want to make her purchase as beneficial to her as it is to you.
Good thinking, Tom & Co. As soon as I take off my new gloves I’ll give you a big, green thumb’s up.
-- Yale
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