Napa develops in-store boutique

Garden accessories company Napa Home & Garden is offering a new program to help retailers merchandise products. The company worked with Greenbrier Nurseries, a retailer with locations in Virginia and West Virginia, to create an in-store boutique that can be reproduced at other garden centers. Retailers can select which products they want to carry, and Napa will supply display pieces and signage at no cost. Jim Monroe, owner of Greenbrier Nurseries, said the in-store boutique has already boosted interest in the product line.